We get bombarded with direct mail all the time, but direct mail does work if designed properly, and I am always staggered by the results it can produce.

I believe the that the key to a successful direct mail design is to create something so innovative it shouts at the customer from off the door mat.

Direct mail needs to give a person a reason to open that envelope or package. A well designed letter helps, but in today’s world where we are hit with advertising at every stage of the day, we need to be a little more creative...

Looking at your target audience, I will decide the best way to engage them, and then come up with inspired designs based around a core strategy.  This may mean using unconventional techniques such as the use of tactile materials, unorthodox shapes, incentivised response mechanisms and creative mailing carriers.